Many marketing companies sell traditional "prospect marketing" methods (paid advertising contracts) that are expensive, risky, and the least cost effective. They do this because they make more money!

Igenti's service begins with "email database marketing with social media links", from only $99/month, resulting in less for us. But this is best for the client because its the most cost effective. 

This is not to suggest that organizations should not use traditional prospect marketing methods. They should, but only after making full use of email database marketing methods, and only if funds permit.
 

Marketing Fundamentals

• It's easier to bring back a former or existing customer than to win a new one!
• It's easier to win a new customer from a referral.
• Repetition is needed to be "top-of-mind" with contacts when they are ready to buy.
• The greater the cost of marketing, the greater the risk.

Email database marketing using social media links is a marketing process that addresses each of these marketing fundamentals. So that is why we recommend this process to essentially all organizations. Its low cost results in low risk while simultaneously supporting repetition and new business development from the processes that are most likely to succeed.