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The "new media" online processes involve more than just websites and email marketing. Some don’t involve marketing at all and are focused on improving business processes and customer service. Costs can be lowered substantially and customer service can be improved by replacing old conventional processes with greater use of Web-based tools including online forms, email-based communications with social media links, auto-responders, and others that don't have a cost of media and provide 24/7/365 contact interaction.

If the cost of operations and marketing is less, then the client can afford to provide a better service and market more ultimately driving more revenues. 

With the proper tools and support services it is easy and inexpensive for most organizations to embrace certain online processes and to begin benefiting within days. The consulting and other services offered by Igenti provides the “ice breaker”. It is needed to inform businesses of the opportunity and to make sure they know how to implement the processes and how to use the tools that are needed to participate. Igenti provides the tools and the services to benefit.